Volvo has announced that all new models will be hybrid or electric within 2 years. Bit of a headline grabber - the analysts have pointed out that existing models would continue to be built using the current engine line-up until they are superseded by new models and that this is a strategy that most of the other volume manufacturers are heading towards (though on slightly different timelines).
That said, with Tesla about to massively ramp up production and with new hybrid models coming to market all the time, it does seem now that hybrid / electric is moving from the realms of the quirky (only used by tree huggers and those who are very sensitive to mpg cost) to the mainstream.
I mentioned the Hyundai Ioniq in the Tesla thread. It is currently the car with the highest quoted fuel efficiency figures in America (58mpg (US) - 70 mpg (UK)). I read a report that Hyundai are expecting the 'ride share industry' (read 'Uber drivers') to be the largest market in the US for the base model.