Toyotas latest “self charging” car adverts

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Stridey
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Roger, I don’t like the Gambling ads either, partly as a result of recuperating and watching afternoon TV in a haze when chemo kicked in.

One advert stated ‘...but mostly i’m lucky’ as the actress played a hairdresser... I actually asked the ASA if this was OK as obviously no gambling company can say their customers are ‘mostly lucky’. They investigated and said it referred to the scenario that the hairdresser was mostly lucky in having easy to do customers.

I agree with you that these gambling ads need regulating and regulating properly.

A Postcode Lottery ad emphasise they give proceeds to charity, but not saying what percentage, nor highlighting giving to charity direct would be better...

Another stating that Bingo players were ‘family’... 

Ive not been personally affected by gambling, I don’t even have an objection to it, BUT I do when it preys on the vulnerable. Or stupid. Or both...

 

Jonathan Kay
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Yes. A requirement to include the outcomes would help.

Ive not been personally affected by gambling...

I think that we all have been, and will be as long as we have a welfare state that picks up the pieces and as long as we have to endure the consequent crimes.

Jonathan

PS: I hate having a National Lottery. It ties us all in to the damage and it distorts the market. Much better to tax other lotteries. And if we like the expenditure on "good causes" we should pay for them out of progressive taxation.

Jonathan Kay
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Advertisers are very clever at speaking with mendacious intent, but without quite putting themselves in a position to be accused of lying.

ASA ruling after:

"Twenty-five complainants challenged whether the claim “self-charging hybrid” was misleading, because they believed it misrepresented the way in which the electric battery was recharged by using the petrol engine."

Any guesses before you click?

Jonathan

Tazio
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Storm and Teacup come to mind.....

 

Golf Juliet Tango
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No idea Jonathan but petrol/electric drive is a correct description of these vehicles.  They represent just a marginal improvement in efficiency and will not reach the efficiency of large power stations and certainly fail in comparison to wind or solar power generation.

Stephen Hubbard

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john aston
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They are no more inaccurate than a host of other ads,including the strapline which BMW used for years -'The Ultimate Driving Machine '. I know several people with Toyota hybrids- they  get great mpg  and are delighted with their buys. Self charging is not that far off the truth - and it neatly allays the concern which many have about range anxiety , in the case of full electric.

 

Writing is on the wall guys , no matter how much we nit pick ...  

Golf Juliet Tango
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Indeed John, the writing is on the wall.

But the future is all electric. Having talked extensively about it and having test driven one, that is where cars are going.

It is such a shame that so many, to me obvious, opportunities to implement the technology have not been taken.

Stephen Hubbard

Democratic dissent is not disloyalty, it is a positive civic duty

Geoff Brown
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If 'PHEV' is not in the model designation then it is a 'self charging' hybrid.